Shannon Ridge Switches to Reduced-Weight Wine Bottles From Recycled Materials; Furthers Commitment to Sustainability & The Environment
From day one, Shannon Ridge Family of Wines was founded with environmental stewardship at its core. Look no further than 2011 Clay Shannon waxing poetic on “polyculture” and sheeping the vineyards with 700 head.
“Sustainability is a term that’s widely used and, frankly, we need to put some teeth in it.”
Indeed, one has enough literature on “sustainability” in the wine aisles to give Outside Magazine a run for its money. How many consumers, when faced with the real efforts of those wineries, would lose their appetite? Environmental friendliness is easy to claim, even easier to preach, but difficult to demonstrate in earnest. How, then, does a winery set itself apart from the circus?